Senior Marketing Manager Job Description Template

About the Role We're looking for a Senior Marketing Manager to lead demand generation and brand positioning for our growing company. You'll own the full marketing funnel—from awareness campaigns to conversion optimization—and work directly with sales, product, and leadership teams to drive measurable revenue growth. This role reports to the VP of Marketing and manages a team of two marketing specialists. You'll have the autonomy to test new channels, iterate on what works, and build systems that scale as we expand into new markets. What You'll Do - Build and execute multi-channel demand generation campaigns across paid search, social, email, content marketing, and events that generate qualified leads - Manage a monthly marketing budget of $75K-$100K, optimizing spend across channels bas…