Digital Marketing Manager Job Description Template

About the Role We're looking for a Digital Marketing Manager to lead our demand generation strategy and own the full digital marketing funnel. You'll report directly to the VP of Marketing and be responsible for driving qualified traffic, improving conversion rates, and scaling our paid and organic channels. This is a high-impact role where your work directly influences revenue targets and company growth. What You'll Do - Plan and execute multi-channel campaigns across paid search, paid social, display, and programmatic advertising with a monthly budget of $50,000 or more - Own conversion rate optimization for our website and landing pages, running A/B tests and implementing changes that improve funnel performance by measurable percentages - Build and manage our marketing automation wor…